24. 11. 2023

Vitana has once again defended its position as the most trusted brand on the market in the spice category!

In the ninth edition of the independent consumer poll for the Most Trusted Brand of 2023 in the spice category, Vitana won for the fourth time in a row.

"We are very happy and thank both the consumers whose opinion earned us this award and all our colleagues who contribute to the success and credibility of our spices through their daily work," says Marketing Manager Michaela Plecitá, who is in charge of the spices category, adding: "Our spices are a guarantee of first-class quality and great taste for consumers, and this is exactly what we are constantly striving for."

This year, a representative sample of 4,000 Czech consumers voted in the Most Trusted Brand program. They evaluated approximately 900 brands in ninety categories from a wide range of areas, such as FMCG and consumer goods, automotive, pharmacy products, retailers, building materials, services and institutions. The survey was conducted as part of the Trusted Brands program in cooperation with the NIQ research agency. At a gala evening at the Czech National Bank in Prague, the award was accepted on behalf of our company by Veronika Tichá, Product Manager from the Marketing Department.